:: Printing, Publicity & Compaigning

The development of audio-visual means plays a major role in communication nowadays. For this reason, and in order to promote our clients' business in the best possible way, we offer them a full package of services including printing, publicity and campaigning.

Companies who wish to launch a media campaign can benefit from the following:
Printing of all advertising material and promotional items, such as posters, banners, flyers, brochures, T-shirts, caps, mugs, pens and any other promotional and branding material using state-of-the-art techniques.

Films printing for press ads, in colors or in black and white.

As for outdoor material, you can take advantage of our billboards/unipoles located in the best areas, as well as from our Mobile Affiche that cover an extended zone.

Where can you place your ads and benefit from the best publicity?
You can rely on our team to choose the most appropriate means of advertising according to your products and your budget. You can even support your ATL campaign whether on TVC, radio, press or outdoor with a non expensive and attractive BTL campaign.

Here is a small description on how we proceed:

• Client's brief
  
• Marketing objectives
  
• Communication objectives
  
• Market overview
  
• SWOT analysis
  
• Strategy and recommendations
  
• Target audience
  
• Brand personality
  
• Brand positioning
  
• Creative brief
  
• Creative applications
  
• Public relations
  
• Media development
  
• Budget split

Our methods include accurate analysis of the brand, undertaking audits, questionnaires, store checks, vox pop, brand scan, brand print, etc. and of competitive framework covering package, taste, price, distribution channels, image mapping, communication media expenditure…

However, this procedure is often modified according to the clients' needs and environment requisites.

In our campaigning policy, we also organize events and conferences in the framework of public relations. We work on the regional, local and international levels and our competence and skills entitle us to prepare and follow up any kind of events and back them up with ATL and BTL campaigns.

Our role starts with establishing a press office and organizing road shows for public relations, to finding sponsors, launching the advertising campaign and following up the event.