:: Marketing Services Research & Planning

We are proud to reflect the creativity and diversity of 22 years of experience in marketing, serving consumers and businesses throughout the world.

A key element in the success of any business is a strategically planned and effectively implemented sales and marketing program.

However, pressure of work, speed of change and market forces mean that executives are often starved of the time and specialist resources needed to ensure their marketing and communications programs are performing to their maximum.

We offer a portfolio of strategy processes, creative vision, research, market analysis, and practical know-how.

In our information-based economy, companies with superior information own a true competitive advantage. Our data system enables your company to design, collect, analyze and report on data relevant to the marketing challenges you have to face. We help you define your research objectives, trial various research approaches and utilize primary and secondary data sources to collect information about market size, buyer behavior and trends that will most influence your company's success. We show you how to build a knowledge warehouse of critical information components, including economic and social trends, market research and demographic characteristics. This allows you to better identify opportunities and isolate the particular markets and segments your business should focus on.

Our challenging marketing approach:
We are dedicated to providing our clients and partners with an integrated approach to solving their sales and marketing challenges. Unlike an advertising agency or public relations firm, we do not exist simply to sell ads to our customers or merely to promote their corporate images. We define an entire array of advertising, marketing and public relations efforts to accomplish each set of goals. Our efforts concentrate on enhancing and revitalizing your brand through a research-based and a customer-centered branding discipline. Our integrated branding services include: brand development, research, segmentation, SWOT analysis, identity development, strategic planning, targeting, messaging, program execution and measurement. Furthermore, knowing that promoting and preserving the corporate reputation is an essential component of the brand equation, we develop and execute a comprehensive range of tactic market research and telemarketing through to aggressive media campaigns, to research programs that demonstrate leadership and ensure consistent message delivery audiences over the long term.

How to reach your customers:
Customer retention programs are a powerful tool that helps you build and maintain a profitable relationship with your customers. We show you how to use communication tools, loyalty and discount programs, data analysis and technology to take advantage of every interaction your organization has.

Today it's not enough to develop a good product, price it competitively and make it available to the marketplace - communicating and promoting your company's value is a vital ingredient in the success of your business. For this reason, we use various communication platforms that create an interactive dialogue with customers and partners, making sure that your message is being heard and that you are receiving important feedback from the stakeholders in your organization. We teach you differentiation and positioning strategies that provide meaningful differences and distinguish your offering from your competitors, allowing your company to occupy a distinctive place in your target's mind. Bringing differences together into a compelling and powerful message that gains awareness, holds interest, stokes desire and prompts action in your target audience is the final step in strategy development. We help you formulate a message that will solve the problems of what to say, how to say it logically and symbolically and who should say it.

Your company can increase its precision marketing by segmenting certain variables, organizing different classes of consumers and developing profiles of those resulting segments. This is where we can intervene: our targeting exercises help you evaluate the attractiveness of each segment and select the target markets that have the greatest reward potential for your business.

At otherways we help our clients shape their business strategy by anticipating the impact of regulation and competition on the profitability of a company or investment plan. Our overview of the forces affecting business strategy often results in a company's ability to compete effectively within even the most difficult of market environments.

Our work includes developing models that produce total return projections based on different assumptions about future events, estimating the cost of capital, evaluating alternative methods for calculating long-term incremental costs and producing business models that reflect a variety of regulatory reforms at both the national and regional levels. This work also extends to new markets created as a result of e-commerce.

On a larger scale, our team assists firms in solving complex product and pricing problems using powerful survey techniques to price products, services and brand attributes, in particular the value that consumers place on particular intangible product characteristics such as brand name. Our conclusions help clients plan product strategy and technology requirements and estimate probable cash flow.

otherways uses sophisticated quantitative survey research to determine how consumers will choose among different service/product configurations. We provide tactical advice to firms designing new services and pricing structures. Our analysis helps clients predict variables such as diffusion patterns even in the absence of historical data on similar services.

What do our services include?

• Exploration of potential applications for new products, technologies and services in the marketplace.
  
• Evaluation of scientific and commercial potential of innovations.
  
• Documentation on national government regulations.
  
• Establishing profile agents, distributors, contractors and research candidates.
  
• Evaluation of your domestic vulnerability and assessment of the market risk particular to each country.
  
• Assistance to your company in setting a pricing strategy and choosing distribution channels.
  
• Handling of all correspondence and inquiries, translating and proofreading by native speakers of technical, promotional manuals, reports and proposals.

A brilliant strategic marketing plan counts for little if it is not implemented properly. Strategy and implementation are closely related. We follow up the implementation on your behalf through four sets of skills:

• Diagnostic skills
  
• Identification of company level
  
• Implementation skills
  
• Evaluation skills

And once implementation has been done, we work on expansion searching for unique opportunities for market awareness and revenue growth between companies with complementary goals and objectives.

In brief, we assist you to create channel marketing strategies, identify appropriate partners and develop co-marketing plans that leverage the strengths of each partner.